You're probably thinking of Kickstarter in its original "support a cool project to make it happen" mindset. Like most high profile projects, this isn't like tha

You're probably thinking of Kickstarter in its original "support a cool project to make it happen" mindset. Like most high profile projects, this isn't like that. It's one part marketing, one part a pre-order system, and one part a market research tool. In that light the personal wealth of the project owner is irrelevant.