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> Good Design will and always strives to be universal Good Design doesn't sell. Great Design does. Great design will achieve exclusivity by iteratively attempt
by bluekeybox 14y ago
> Good Design will and always strives to be universal
Good Design doesn't sell. Great Design does. Great design will achieve exclusivity by iteratively attempting (and failing) to become universal.
> It's funny that the recent Flat-design trend was triggered by Microsoft's Metro UI, which is inspired by Modern Cities' signage
Which was probably inspired by Mondrian's experiments in exclusivity.
- NoPiece 14y agoWhat would you say about a typeface like Helvetica? I'd say its greatness largely is derived from universality, not exclusivity.
- bluekeybox 14y agoIt's always a combination of universality and exclusivity. The latter creates a "gradient" which causes a particular design to spread. Watch the documentary "Helvetica". At it's peak in the 1960s, Helvetica had high-end "international" aura and small brands everywhere were scrambling to redesign their signage to what they perceived was a new customer-friendly yet high-end image (probably best visualized as a smiling and good-looking Swiss airline flight attendant with a noticeable accent).