I love this idea even though it is expensive. I would never pay these rates, but I think they are missing out on revenue gold. If all the socks you get are the

I love this idea even though it is expensive. I would never pay these rates, but I think they are missing out on revenue gold. If all the socks you get are the same, like the article says you gather a lot of socks. But if you throw in variety to the sock it is inevitable that people will lose one. This makes it so that your customers become life long customers as they would always have to replace the mismatched socks. This eliminates customers dropping out after 4 years.