In most ways, I agree with you, and the comparison to Netflix as a value discussion makes no sense. Clearly, though and if we trust those numbers, this is a se

In most ways, I agree with you, and the comparison to Netflix as a value discussion makes no sense. Clearly, though and if we trust those numbers, this is a service with a demand. Part of that may be the value it delivers - I mean, if I'm earning $2M pa that's about $1000 / hr, so going to the store or even jumping onto Amazon isn't going to pay off for a while. Even hiring an assistant to buy socks regularly mightn't be worth it. There would still be a cheaper way, and using hourly rate math is fraught with danger, but this is pitching itself as a premium service. I'm guessing they're nice socks, and it's hassle free. So I'm putting it down as yet another idea I wish I'd had / implemented.