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Shrug, all I know is the market researcher I dated was quite clear that marketing and market research are very different things and are not subsets of each othe
by abstractbill 18y ago
Shrug, all I know is the market researcher I dated was quite clear that marketing and market research are very different things and are not subsets of each other.
Then again, the wikipedia article you linked to says "The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture". So who knows?
- daveungerer 18y agoAhhh, but we do know. The Wikipedia article also says: "..at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion." And then: "Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants." Market research has been a subset of marketing for over over four decades now - modern textbooks will give you the exact same information I quoted above. While I'm sure the market researcher was a lovely girl, she's no substitute for reading up on the matter.
- andreyf 18y agoLast time I took a marketing class was in '03, and indeed, at least up until then, the 4 P's were still taught as the major components of marketing.