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That's how we kicked their (and Yahoo's, and MSN's) ass in Latin America for search advertising. We spoke the languages, answered the phone, answered emails, de
by aristus 18y ago
That's how we kicked their (and Yahoo's, and MSN's) ass in Latin America for search advertising. We spoke the languages, answered the phone, answered emails, dealt with icky non-US forms of payment, walked people through their first ad campaigns, etc.
- herdrick 18y agoWho is 'we'?
- aristus 18y agoTerespondo.com. Comically tiny team compared to Overture. Yahoo/Overture bought it in 2005. At our high point we handled search advertising for 7 out of the top 10 sites in Latin America: UOL, Buscape, etc. Even MSN became a customer.
- adnam 18y agoEven the name implies good customer service: "I respond to you".
- aristus 18y agoYeah. :) That was by accident though. Tere started out as a metasearch engine and answers service. (I was an early contractor. I left for a few years then came back after they switched to ads and landed the MSN contract.) The technology was very lean and cheap -- Lackner, Leo, Drago, Paterlini, and Freitas are real hackers. But it wasn't sophisticated compared to Google then or Panama now. Our advantage was that when the phone rang a real human said "Bom Dia". Amy's problem is not rare. It's one of Google's weak points.
- Slzr 18y agothe domain is down, what's the story?
- andreyf 18y agoI think you can generalize this to say "you can compete with companies that focus on scaling to large markets of X by providing services for X which don't scale".
- geeko 18y agoMaybe that's the reason why they're not doing it. Cost of satisfied customer vs. cost to make him happy. Don't be evil left google and is now at Friendfeed anyways :)