The `Too Big to Jail' was coined by Matt Taibbi in http://www.rollingstone.com/politics/news/why-isnt-wall-street-in-jail-20110216 http://www.rollingstone.com/p

The `Too Big to Jail' was coined by Matt Taibbi in http://www.rollingstone.com/politics/news/why-isnt-wall-street-in-jail-20110216 http://www.rollingstone.com/politics/news/why-isnt-wall-stre..., which goes through great many details on the matter. I believe the catchy phrase did much to bring popular awareness to the issue.