I've always viewed the 'Do No Evil' mantra in the same vein as the 'Don't think of a pink elephant dancing the salsa in your pyjamas'. What are you thinking of

I've always viewed the 'Do No Evil' mantra in the same vein as the 'Don't think of a pink elephant dancing the salsa in your pyjamas'. What are you thinking of right now? [Edit] Seriously. If you go to work everyday and someone tells you to 'Do No Evil', my bet is that you'll be thinking more about Evil (even just to avoid it) than you will about Good. Add that to human filters like uncertainty, laziness, or optimism, and that 'evil' gets released into the world. As a buzz phrase 2001, it was great; as a corporate mantra 2009, it's biting them on the ass.