Ultimately I think users are pragmatic; if DRM stays out of the way they won't care, and that's by-and-large how Steam is for most people. They also seem to foc

Ultimately I think users are pragmatic; if DRM stays out of the way they won't care, and that's by-and-large how Steam is for most people. They also seem to focus on value-add items, such as being able to install (easily!) on multiple computers, operating systems, etc., whereas EA and other companies seem to provide more pain than pleasure. If a company appears to be trying to help people, they'll lovingly hand over their money. If a company seems to be only interested in their wallets, twitter and message boards will not be kind.