If you have been following facebook as a developer, you will know that these changes affect the visibility of apps and third parties profoundly. It's not discus

If you have been following facebook as a developer, you will know that these changes affect the visibility of apps and third parties profoundly. It's not discussed alot, but these changes are circular over the years; there has been barely any innovation since the introduction of the newsfeed. This new sorting they've been working on is the default from a few years back, and the aesthetic is obviously a copy of G+. Facebook may be considered a successful company, but the truth is that its leaders seem to lack in vision and have the tendency to make the same mistakes expecting different results. Zuck had some great intuitions (quick and aggressive growth, treating all users as wannabe attention whores), but the design of the product is circling around itself since 2009 at least. Their platform became a huge success when Dave Morin was in charge, yet ever since, despite the fact that it has been refactored a gazillion times, nothing substantial has been added to it. As a developer of apps that benefit from exposure to facebook, i brace myself for the forthcoming semantic changes in their platform that is most likely to follow.