In simple terms, the value proposition is "not having to think about it". An app that adds functionality (ie, not-being-stupid about it) with practicality (not

In simple terms, the value proposition is "not having to think about it". An app that adds functionality (ie, not-being-stupid about it) with practicality (not having to think about it) is sort of a classic win/win. The app that provides a bit of an audit trail, and allows for pre-negotiation, etc could even be tweaked over time to balance out even if simple stochastics dont do so by themselves.