'Veneer tactics' are quite commonly employed by startups: - YouTube talked about being primarily a site for sharing homemade videos, when its true backbone for

'Veneer tactics' are quite commonly employed by startups: - YouTube talked about being primarily a site for sharing homemade videos, when its true backbone for growth was illegal music uploads - Buzzfeed talk about how they are taking media to the next level, when it's really one longform article surrounded by cat pictures and dog videos - Tumblr always make sure to dodge the fact that porn is one of the biggest reasons for their growth it's simply putting your best foot forward. Very natural and understandable.