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I have an honest question. Does it give them tactical advantage to redesign their site every year? Not that I'm against redesigns, in fact I think that they're

I have an honest question. Does it give them tactical advantage to redesign their site every year? Not that I'm against redesigns, in fact I think that they're getting better and better, but I'm curious whether they do this for the users or for their own sake.

nivla 14y ago
One hypothesis would be to prevent ad-blindness. If you visit the same layout day after day, after a while your mind learns to subconsciously detaches adverts from the content, it will be like it doesn't even exist. New layout, the learning process has to start all over again.
robryan 14y ago
As much as people hate change I think they also hate stagnation.