It is getting less and less all the time. I think most non-tech people just type into their omnibox, so even when mistyping the domain they generally see it in

It is getting less and less all the time. I think most non-tech people just type into their omnibox, so even when mistyping the domain they generally see it in the top search results. Also, the .ly did just fine for a number of startups. If bit.ly and others have a .com, I don't even know what it is.