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The manufacturers are all fighting to differentiate themselves from other manufacturers, to get sales, and justify more than razor thin margins. Often retail st
by lnanek2 14y ago
The manufacturers are all fighting to differentiate themselves from other manufacturers, to get sales, and justify more than razor thin margins. Often retail stores and their staff want the same - something exclusive. If you don't get into stores, you don't sell large quantities anyway, so the stores' wants are as important as the end users'.