This is the classic "we will make a position for the right person" tactic. Some firms put ads out just to get a constant stream of applicants through so they k

This is the classic "we will make a position for the right person" tactic. Some firms put ads out just to get a constant stream of applicants through so they know what the current job market is like, plus they get the benefit of looking like they are "growing". In reality they will only hire scalps from competitors or glowing recommendations from current employees - neither example in the article appears to be one of these cases.