"If TED’s platinum brand is at risk of becoming a generic, it has been with the full support of the brand’s owner." http://nymag.com/news/features/ted-conferen

"If TED’s platinum brand is at risk of becoming a generic, it has been with the full support of the brand’s owner." http://nymag.com/news/features/ted-conferences-2012-3/ http://nymag.com/news/features/ted-conferences-2012-3/ It's a decent history of how TED has evolved.