So quick question... I noticed that when this site was posted to Facebook, FB rendered the title of the link as "New Site" above the URL instead of "Cree LED Bu

So quick question... I noticed that when this site was posted to Facebook, FB rendered the title of the link as "New Site" above the URL instead of "Cree LED Bulb" but I am not seeing anything in the metadata that should cause this. What am I missing here?