4 ms·
This is eye-opening: "Goodman credits the company's success to--get this--in person seminars through Chambers of Commerce across the country." The problem is
by tyang 14y ago
This is eye-opening:
"Goodman credits the company's success to--get this--in person seminars through Chambers of Commerce across the country."
The problem is most startups targeting SMBs have neither of the following - the numbers just aren't there and they have no idea how to get there:
"If you're a SaaS startup targeting the SMB market, you'd better either have an awesome freemium offering, or you'd better have a average customer lifetime of around 45 months."
- orangethirty 14y agoIt's not really eye opening. People here tend to believe that startups should only be marketed online. When reality is just the opposite. With so much online marketing going on these days it's easier to go offline and get customers that way. In the age of online mrketing those who master the offine variant will be king.