4 ms·

Very cool find! But wow From an advertising standpoint that brochure made me cringe. You can tell neither sides heart is in it - the cartoons are stiff and th

by aresant 14y ago

Very cool find! But wow From an advertising standpoint that brochure made me cringe. You can tell neither sides heart is in it - the cartoons are stiff and the corporate copy interspersed feels so forced and out of place - ouch. The end product feels almost like a parody of how terribly out of sync corporate marketing language is with "outsider" comics. The "dorm" poster, on the other hand, is awesome.

coldtea 14y ago
>You can tell neither sides heart is in it No, actually you can't. Any specific examples?
tptacek 14y ago
All of the Groenig work in the brochure looks like straight-up "School is Hell" pages.
- loser777 14y ago
  It's interesting you bring that up, because I thought they were simply lifted from "School is Hell."
  - mynameishere 14y ago
    I don't know what compilation it showed up in, but the "Bongo's dream dorm" is a re-working of "Bongo's dream house" http://img841.imageshack.us/img841/7329/bongosdreamhouse.jpg http://img841.imageshack.us/img841/7329/bongosdreamhouse.jpg ...gotta make a buck I guess. Oddly, the Simpsons seemed to give (apparently) free product positioning to Apple over the years.
    - stan_rogers 14y ago
      ...and a bit of a roasting now and again, particularly in MyPods and Broomsticks.
- dasil003 14y ago
  I own the "The Big Book of Hell" and have looked at it as recently as 5 years ago (although it's with my brother now so I can't check) and I'm pretty sure these are indeed verbatim copies from the "School is Hell" portion.
nohuck13 14y ago
Agreed. Long form ad copy, just not done anymore.
mechanical_fish 14y ago
I had that poster, hanging in my dorm. It was indeed awesome. Sadly, it did not wear well so I was eventually compelled to throw it away.
pifflesnort 14y ago
Is there ever an HN story that doesn't involve a commentator immediately ripping whatever it was from their own personal mountain of authority -- no matter what the subject? I enjoyed the ad copy. Moreover, I found it really interesting to see what Apple felt their target market cared about at the time, and what Apple saw as the solution.

by aresant 14y ago

coldtea 14y ago

>You can tell neither sides heart is in it No, actually you can't. Any specific examples?

tptacek 14y ago

All of the Groenig work in the brochure looks like straight-up "School is Hell" pages.

loser777 14y ago
It's interesting you bring that up, because I thought they were simply lifted from "School is Hell."
- mynameishere 14y ago
  I don't know what compilation it showed up in, but the "Bongo's dream dorm" is a re-working of "Bongo's dream house" http://img841.imageshack.us/img841/7329/bongosdreamhouse.jpg http://img841.imageshack.us/img841/7329/bongosdreamhouse.jpg ...gotta make a buck I guess. Oddly, the Simpsons seemed to give (apparently) free product positioning to Apple over the years.
  - stan_rogers 14y ago
    ...and a bit of a roasting now and again, particularly in MyPods and Broomsticks.
dasil003 14y ago
I own the "The Big Book of Hell" and have looked at it as recently as 5 years ago (although it's with my brother now so I can't check) and I'm pretty sure these are indeed verbatim copies from the "School is Hell" portion.

nohuck13 14y ago

Agreed. Long form ad copy, just not done anymore.

mechanical_fish 14y ago

I had that poster, hanging in my dorm. It was indeed awesome. Sadly, it did not wear well so I was eventually compelled to throw it away.

pifflesnort 14y ago

Is there ever an HN story that doesn't involve a commentator immediately ripping whatever it was from their own personal mountain of authority -- no matter what the subject? I enjoyed the ad copy. Moreover, I found it really interesting to see what Apple felt their target market cared about at the time, and what Apple saw as the solution.