1. Start small say with a university or highschool or office 2. Build in viral loop & provoke users to take actions like tweeting & sharing on FB or Linkedin 3.

1. Start small say with a university or highschool or office 2. Build in viral loop & provoke users to take actions like tweeting & sharing on FB or Linkedin 3. Use gamificiation : Say Univ B, C, D, E are your next targets. Start a competition, let people of these Universities signup for your app and Univ with maxi. signup will be the winner and will get your app.