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Author here, the article is not meant to come out against starting a business. The point is that the for physical products (at least apparel) there is not much
by jamiequint 14y ago
Author here, the article is not meant to come out against starting a business. The point is that the for physical products (at least apparel) there is not much leverage to be gained from being online rather than offline so your differentiator has to be something other than "its X but online!"