There is a bigger trend that the article omits: the internet has become mainstream enough for "anyone" to open an online store, and best thing is, this is great

There is a bigger trend that the article omits: the internet has become mainstream enough for "anyone" to open an online store, and best thing is, this is great for consumers. Not every internet business needs to have an "innovative business model", but these businesses can still be highly profitable just by selling a product/service that people want. Take German bicycle manufacturer Canyon (www.canyon.com). They are a direct-to-consumer business, they sell bicycles which have been around for over 100 years, and they are wildly profitable. Still, their business model is not innovative. This article comes across as very negative towards people who want to start an online business, but the reality is that the internet is what electricity was to the second industrial revolution.