We asked our writer to talk to the Zapier guys because we love their product. When reading the piece she came back with, I was struck by how "I actually have a

We asked our writer to talk to the Zapier guys because we love their product. When reading the piece she came back with, I was struck by how "I actually have a project that..." is a bit of a meme on Hacker News and sites like Stack Exchange, but also how it's just good customer development. IAHAP-driven customer development might be a good topic for a future post. We've certainly gotten many of our smartest customers for our company by responding to openly posted pain points online.