5 ms·
I've been thinking about the supply-demand problem lately as it applies to journalism. How is it different than other industries with willing pools of suppliers
by kevinalexbrown 14y ago
I've been thinking about the supply-demand problem lately as it applies to
journalism. How is it different than other industries with willing pools of
suppliers, but people are still paid well?
There are many willing, raw-talented writers out there, and I also know that
high quality journalism requires a lot of work and dedication, so the number of
truly excellent writers is small. Likewise, there are many willing professional
basketball players, and only a very select few make it. But when they do, they
are extremely well compensated, despite a large pool of willing players. What's
the difference between basketball and journalism?
There is still a very strong demand for high quality basketball among the
public. Additionally, in this case, higher quality is relatively easy for
anyone to judge: you have better teams if they win more than other teams. In a
supply/demand context, many will play, but very few can do it well enough to
beat other professional teams so the real supply is actually small, so the
players' price is actually very high.
Comparing this with journalism, I wonder if there has been a decline in a)
demand for or b) ability to appreciate high quality journalism or essayism.
The demand for journalism is probably still reasonably high, but the public may
be indiscriminate. This expands the real supply for writing from those few
truly-excellent ones to a larger pool of mediocre writers.
So if we lament the decay of journalism, we might wonder why we're not really
demanding it.
----
I anticipate comments suggesting I am out of touch with the coming journalistic
transformation. I read and enjoy many blogs, even those put out by magazines
like the Economist, The Atlantic, the New Yorker, etc. But I recently began
reading the print versions of these magazines again and I was astounded at what I had
been missing: articles where I couldn't predict the next paragraphs based on
the headlines; articles that answered my objections in the next paragraph;
articles which clearly had taken a month to write. I know there's nothing about
print vis-a-vis html, but when you've worked for a month on an essay instead of
10 hours on a blog post, it shows.
I also anticipate comments suggesting I am an elitist. In this sense, I am:
taste exists. I won't claim that only the truly-excellent should write. But I
think they should be appreciated, and more importantly, aspired to. I worry
that talented-but-not-yet-truly-excellent writers will think: I can work for
years to become truly good at something no one will appreciate or I can just
blog my heart out at crappy journalism and make a living now.
- beatpanda 14y agoI think there's probably more of a demand for high-quality journalism now than there's ever been, but I definitely think people's ability to appreciate it isn't there. Plenty of people would like to be able to read a 5,000 word essay, but simply can't. And that's why I think focusing on the written word itself as the vehicle for high-quality journalism is a mistake. I don't think that's the only way to do it.
- alexismadrigal 14y agoYeah, but it's the only cheap way. Video costs like 10x more than text to produce. (NB: I'm an editor at The Atlantic and I love video and I love text.)
- beatpanda 14y agoHa! I know you, we've worked together. I was on the web team for Longshot Magazine in 2011. How expensive can it be if you guys are getting content for free in exchange for "exposure" ;) I'm also not talking about video. I'm talking about interactive storytelling that combines interactive elements with strong narrative elements that gives people the ability to explore, and that can grow over time. It might cost more to produce, but it also isn't a one-shot thing. If you were to take what the Atlantic did on gun violence and you had built something a little more substantial around it, something that broke outside of the web template, and committed to adding to it over time, you could continue extracting value out of it for a long time. When things like "explainers" are produced, they usually sort of fade away after a while because they're released in the same episodic format most journalism is, even though they don't really work the same way. For instance, This American Life's "Giant Pool of Money" is as relevant now as it was when it was produced, but to find it you have to look in a date-based archive. That doesn't make any sense.
- chc 14y agoIf you're getting content for free in exchange for "exposure," are we really talking about high-quality journalism? My experience has been that while they aren't always at cross-purposes, relying on that sort of thing to stay afloat doesn't lead in the direction of consistent, high-quality journalism.