Well he can put an Adsense ad on his blog and we'll do exactly that, whether we read/enjoy it or not. That's how most journalism works and has worked. The con

Well he can put an Adsense ad on his blog and we'll do exactly that, whether we read/enjoy it or not. That's how most journalism works and has worked. The content is free to consume, assuming you'll accept the advertising. Journalism/writing was always the carrot, but the ads the stick. So what's changed. Two things: 1. There's so much more writing/journalism/creative arts in general being produced that the valuation of these entities has declined (coupled with) 2. The Internet producing a culture that's less obsessed with quality, correctness and robustness. Which has led to new consumption patterns: we want a lot more in smaller chunks and it's worth less to us (in aggregate).