I'm not sure what kind of traffic most Atlantic articles get. I used Gawker as a reference for guesstimating pageviews. A lot of their self-reported pageviews

I'm not sure what kind of traffic most Atlantic articles get. I used Gawker as a reference for guesstimating pageviews. A lot of their self-reported pageviews in the sidebar are around 30k or under. You're right, 2-5% is high. But I do think an article that leads into a pitch for a topical e-book would convert well with Atlantic traffic.