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I know you're just spitballing here, but 30k page views is probably pretty low and a 2-5% conversion rate is definitely extremely high.
by lenazegher 14y ago
I know you're just spitballing here, but 30k page views is probably pretty low and a 2-5% conversion rate is definitely extremely high.
- vellum 14y agoI'm not sure what kind of traffic most Atlantic articles get. I used Gawker as a reference for guesstimating pageviews. A lot of their self-reported pageviews in the sidebar are around 30k or under. You're right, 2-5% is high. But I do think an article that leads into a pitch for a topical e-book would convert well with Atlantic traffic.