The aesthetically pleasing effect of a good font is very much subconscious. Just typeset the same short text in Comic Sans and, say, Zapfino, and ask people whi

The aesthetically pleasing effect of a good font is very much subconscious. Just typeset the same short text in Comic Sans and, say, Zapfino, and ask people which one they prefer. (Not that Zapfino would be a good choice for Vatican's original content here.)