ABP is one of the first things I install on friends' computers which I have had to remove malware from. I genuinely think, for normal non-techy users, it is pro

ABP is one of the first things I install on friends' computers which I have had to remove malware from. I genuinely think, for normal non-techy users, it is probably one of the most effective and simple methods of stopping people accidentally giving themselves problems. Obviously this isn't because of the nice sites with good content which just want to make some money from their effort, it's generally because of less legitimate sites. But I think the idealogical argument of "these content providers deserve to get paid" just falls into irrelevance for these people when the alternative is protecting their computers, privacy, safety online, and of course their time. As an ABP user who uses it mainly to make my internet experience nicer, I can take the time to unblock websites which I agree I should be supporting or reimbursing somehow for the content they have provided me, but most people would never take the time to do this, and for them the best solution seems to me to be blocking all ads where possible.