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We've done this too, and the reason is this: dropping people who don't read your newsletter increases your open rate, and decreases your spam reports. This make
by dminor 14y ago
We've done this too, and the reason is this: dropping people who don't read your newsletter increases your open rate, and decreases your spam reports. This makes it less likely some large mail host will drop your newsletter entirely.
The reason you send an email is for people who don't turn on images or click on links, but still want your newsletter.
- jchin 14y agoI can understand the removing non-readers can decrease your spam reports because I have seen numbers where a significant number of non-openers hit the spam button. However, do you have any evidence that an increased open rate helps your deliverability? There seem to be lots of people claiming unopened emails are bad for you but I have not heard anything like that from someone on the inside like someone at Gmail?
- dminor 14y agoWe've read it from various experts, but you have a point - I don't think it's been said directly by any mail hosts. They tend not to say much on the subject though.