But are there enough people who think that way? We're betting that there are - or that there would be if they were given the option. Think about it this way:

But are there enough people who think that way? We're betting that there are - or that there would be if they were given the option. Think about it this way: if you were to build the perfect online travel product from scratch today, would you say "it will be a better product if we only let people search narrow origin/destination/date options; it's fine for people who have flexibility to just spend hours submitting hundreds of different searches"? We think we have sound basis for believing there's huge demand for a more flexible search product with a company culture that excites people, but it's pointless to debate it here; we're very happy to let the market decide. The argument that Expedia/Priceline/Kayak etc have the market sewn up is one we've lived with daily for the 5+ years we've been in the space. Once you examine it closely, it's surprising to find how small a share of the total travel market these companies have, and how little affection and loyalty they command from ordinary people, even within the US, but particularly outside of it.