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Where I work we run a batch job that looks for inbound clicks from an email without a corresponding "email opened" tracking pixel being fired. Gives us an idea

Where I work we run a batch job that looks for inbound clicks from an email without a corresponding "email opened" tracking pixel being fired. Gives us an idea of how many people are engaging with images turned off or some other form of tracking pixel blocking. Our analytics wizards then use that and other data to come up with some estimates on how many users are opening our emails with images disabled.

nwh 14y ago
Could you share any rough statistics?
- encoderer 14y ago
  No, sorry.
- WillyF 14y ago
  On my list of about 11,500, just under 400 people have "opened never" but have clicked at least one link. So it's a pretty small number. I'd be you can just about double it to get the total number of opens that haven't been tracked.
deleted 14y ago
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