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Fab uses Sailthru to deliver their e-mail. See here: https://www.sailthru.com/clients https://www.sailthru.com/clients I'm in the process of moving my e-mail t

by WillyF 14y ago

Fab uses Sailthru to deliver their e-mail. See here: https://www.sailthru.com/clients https://www.sailthru.com/clients I'm in the process of moving my e-mail to Sailthru. I'm really impressed by their capabilities, though the transition hasn't been quite as smooth as I would have liked. I'm finally starting to dive into doing stuff like this, and I'm really excited about using data to improve the experience from people who get my daily e-mails. Not only can I stop bothering people who are no longer reading my e-mails, but I can also cut costs by removing users who aren't engaged. It's a win-win.

pyre 14y ago
| removing users who aren't engaged ...and people that were reading your emails, but use a method that breaks their tracking methods. :P
- WillyF 14y ago
  That's why you send a warning e-mail. You could also opt them down to a weekly digest instead of daily e-mails. One good thing about Sailthru is that it you can track all clicks on links. So if you have a user with no opens and no clicks over a few months, you have a lot more certainty that they're not reading (especially if your e-mails have a considerable amount of links).
extesy 14y ago
I hate when SAAS websites don't include pricing information and instead require you to call them.
- majani 14y ago
  I'm pretty sure they don't like clients like you either. Avoid each other and everybody wins. Back on topic...
espadagroup 14y ago
Hey, on the marketing team at Fab. Yes, we use Sailthru and thus can track which emails users open over a given period of time. Sailthru has a decent api however this operation was actually done manually with a bulk pull of data from Sailthru and then a query to the database on our end. In the future we'll probably automate this, though for right now our dev cycles are too precious :)
- WillyF 14y ago
  Good to know! I'll probably take the same approach at first.

by WillyF 14y ago

pyre 14y ago

| removing users who aren't engaged ...and people that were reading your emails, but use a method that breaks their tracking methods. :P

WillyF 14y ago
That's why you send a warning e-mail. You could also opt them down to a weekly digest instead of daily e-mails. One good thing about Sailthru is that it you can track all clicks on links. So if you have a user with no opens and no clicks over a few months, you have a lot more certainty that they're not reading (especially if your e-mails have a considerable amount of links).

extesy 14y ago

I hate when SAAS websites don't include pricing information and instead require you to call them.

majani 14y ago
I'm pretty sure they don't like clients like you either. Avoid each other and everybody wins. Back on topic...

espadagroup 14y ago

Hey, on the marketing team at Fab. Yes, we use Sailthru and thus can track which emails users open over a given period of time. Sailthru has a decent api however this operation was actually done manually with a bulk pull of data from Sailthru and then a query to the database on our end. In the future we'll probably automate this, though for right now our dev cycles are too precious :)

WillyF 14y ago
Good to know! I'll probably take the same approach at first.