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There is some idea that this impacts email inbox rates, at least with certain large ISPs. I do something similar, but its based on if the person has not clicked
by AJ007 14y ago
There is some idea that this impacts email inbox rates, at least with certain large ISPs. I do something similar, but its based on if the person has not clicked on anything in the e-mail for a while.
If your not on Amazon SES paying tiny 10 cent CPMs, then there is some financial incentive to throttle your sending back a bit too.
- jchin 14y agoI've seen marketing blog articles that claim unopened emails affect inbox rates but I've never seen any numerical evidence nor heard it from someone who worked at a large ISP. Do you have any of those resources?