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The crappy thing is that some clients (Apple Mail) download images even if you haven't opened the email, so Fab would think you're opening all the sends. But if
by mistermcgruff 14y ago
The crappy thing is that some clients (Apple Mail) download images even if you haven't opened the email, so Fab would think you're opening all the sends. But if you moved over to a better sign of engagement like clicking on an encoded URL, then you might be throttling sends to some folks who are actually opening.
I wonder where Fab landed in this discussion.
- espadagroup 14y agoHey, on the marketing team at Fab. We know that a lot of people love to purely just open our emails because they are pretty visual and there is a huge part of discovery; they might not always see something they like and thus click. We thought the risk of opting out these people outweighed the risk of accidentally leaving in people with clients like Apple Mail.