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It isn't universally accepted that regular unread emails provide no value to the company or user. There is a whole argument about how even if you don't open em
by zaidf 14y ago
It isn't universally accepted that regular unread emails provide no value to the company or user.
There is a whole argument about how even if you don't open emails, just seeing the name of the company in your inbox increases recall value so tomorrow when you do have a need for a pair of shoes, you'll more likely check out the company that's been emailing you daily than a company you haven't heard about much.
- GhotiFish 14y agod... I can't... I am not one of your biggest fans.
- enraged_camel 14y agoAt least equally likely: your daily emails will generate so much noise that the customer will train themselves to ignore you. (One could argue that that's why they stopped reading your emails to begin with.)
- biot 14y agoBut they may provide value to someone in marketing whose targets and/or compensation is naively tied to subscriber count without a measure of engagement.
- AJ007 14y agoThere is some idea that this impacts email inbox rates, at least with certain large ISPs. I do something similar, but its based on if the person has not clicked on anything in the e-mail for a while. If your not on Amazon SES paying tiny 10 cent CPMs, then there is some financial incentive to throttle your sending back a bit too.
- jchin 14y agoI've seen marketing blog articles that claim unopened emails affect inbox rates but I've never seen any numerical evidence nor heard it from someone who worked at a large ISP. Do you have any of those resources?