The premise is that the stores already have wi-fi for store operations, e.g. those inventory control computers with built-in bar scanners, price-check kiosks, a

The premise is that the stores already have wi-fi for store operations, e.g. those inventory control computers with built-in bar scanners, price-check kiosks, and maybe even something like Nordstrom Rack's "you can check out anywhere in the store by going to our team in green" mobile checkout. Then you slap guest wifi on top of this on a separate SSID, and throttle its bandwidth use to something appropriate, it's dirt cheap, and will attract people to the aforementioned coffee-shop-style lounges. THEN if you want to get FANCY you use one of the new-fangled wifi analytics tools like Ekahau or Nearbuy to track frequency of repeat visitors and generate heatmaps and whatnot: * http://www.nearbuysystems.com/products/in-store-analytics.html http://www.nearbuysystems.com/products/in-store-analytics.ht... * http://www.ekahau.com/solutions/retail.html http://www.ekahau.com/solutions/retail.html