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It's very possible that JCP want to have their stores Internet enabled for other reasons, and thus the ability to offer Internet to customers is just a side ben
by dfxm12 14y ago
It's very possible that JCP want to have their stores Internet enabled for other reasons, and thus the ability to offer Internet to customers is just a side benefit of that at (possibly) no additional cost.
> If I'm in the store, how about making my experience shopping at the store as good as possible and not tell me to pull out my phone to make it work?
Not everyone in the store is there to shop. It could be a competitive advantage to have these non-shoppers urge the shoppers they go with to go to JCP instead of some other place.
Also, it is possible that giving Internet access to shoppers is easier/cheaper than making the experience in the stores as good as possible. If I want to comparison shop, for example, I wouldn't trust information given to me by the store I'm in, I would pull out my phone.
- fennecfoxen 14y agoThe premise is that the stores already have wi-fi for store operations, e.g. those inventory control computers with built-in bar scanners, price-check kiosks, and maybe even something like Nordstrom Rack's "you can check out anywhere in the store by going to our team in green" mobile checkout. Then you slap guest wifi on top of this on a separate SSID, and throttle its bandwidth use to something appropriate, it's dirt cheap, and will attract people to the aforementioned coffee-shop-style lounges. THEN if you want to get FANCY you use one of the new-fangled wifi analytics tools like Ekahau or Nearbuy to track frequency of repeat visitors and generate heatmaps and whatnot: * http://www.nearbuysystems.com/products/in-store-analytics.html http://www.nearbuysystems.com/products/in-store-analytics.ht... * http://www.ekahau.com/solutions/retail.html http://www.ekahau.com/solutions/retail.html