The pricing is crazy. For things without a fixed cost you should be charging pence for 1000s of results not 1s. For phone and txt you have fixed costs and tha

The pricing is crazy. For things without a fixed cost you should be charging pence for 1000s of results not 1s. For phone and txt you have fixed costs and that's obvious, but I would reprice with everything except the phone and text at the same prices for CPM.