Our local JCP was one of the stores that were re-made, entirely. The store was formally a jumbled disaster, more along the lines of a Marshalls than a departmen

Our local JCP was one of the stores that were re-made, entirely. The store was formally a jumbled disaster, more along the lines of a Marshalls than a department store. It was blight on the brand, and needed to simply be re-done. About two years ago, it was refreshed. The clutter was organized, and there was actually room to maneuver about the store. It was a big improvement. A few weeks ago, I'm trying to help my daughter find some form of clothing that was completely necessary for whatever reason. Looking at JCP, we're searched around in the various departments -- is it here, or there, or maybe around there? I had no idea. Then, we tried to find someone to help us -- hmm, nobody around. Well, let's ask at the counter -- hmm, where the eff is a counter to actually purchase these things? At this point, I called BS on the experience and we walked out. They literally failed at every possible point in the entire process. As I thought about it, and knowing that Johnson was the guy who built the Apple stores, I came away thinking that the changes JCP made to stores were entirely physical but the experience hadn't changed. I don't mean to sound elitist, but the staff at the store was not of caliber in the way I find the staff at Nordstrom. The products didn't differentiate themselves for me. The changes came off as superficial. I hope they get it right because everyone loves a turnaround story, but their current results shouldn't be so surprising.