Very interesting. I had noticed a change in their branding but didn't really know what it entailed. It just goes to show you that some people, despite rising h

Very interesting. I had noticed a change in their branding but didn't really know what it entailed. It just goes to show you that some people, despite rising high in the org chart, are really unable to understand which parts of their experience generalize and which parts don't--they can't discriminate the incidental from the intentional. Probably everybody underneath this guy knew that in-store wifi would be a waste of time and money, but to him, it was an essential part of the Apple store's success.