You can. We did. We improved the product and charged new people a higher price while keeping early customers at their old price. Netflix was way past this poin

You can. We did. We improved the product and charged new people a higher price while keeping early customers at their old price. Netflix was way past this point when they changed their pricing model. I believe what they're advocating is to prove people will pay -- doesn't matter how much. Using strategies like grandfathering people into a plan you can avoid making customers upset in the way netflix did.