I agree with 'start selling' but disagree with 'stop reading', especially if he enjoys it. When an opportunity shows up from talking to people, the reading bit

I agree with 'start selling' but disagree with 'stop reading', especially if he enjoys it. When an opportunity shows up from talking to people, the reading bit can really push you ahead in making the best choices and understanding the situation better. So keep reading and start selling. Split your time up and make a schedule.