You need to stop reading and start selling. Go out (outside) and talk to people. See what they want to fix in their lives and fix it for them. Change them. Rins

You need to stop reading and start selling. Go out (outside) and talk to people. See what they want to fix in their lives and fix it for them. Change them. Rinse and repeat. That's all there is to market research. Example: I once sold a program to a furniture store because I went in to buy a sofa. They were doing everything with excel. I offered to build custom solution for them and they agreed. The program ended up being bought by 5 furniture stores. You never know who need what if you don't ask.