Money back guarantee is an extremely powerful marketing tool to establish trust with a faceless corporation far away over the net. Trust is the basis of a long

Money back guarantee is an extremely powerful marketing tool to establish trust with a faceless corporation far away over the net. Trust is the basis of a long lasting business relationship. Customers simply trust Amazon won't screw up and will bend over backward to make it up if thing goes wrong. Customers just go back to Amazon because of its trusting brand.