You're right. Several of the tweets included that tag. However, it doesn't seem to me that those tweets were from people who were thinking these shirts are targ

You're right. Several of the tweets included that tag. However, it doesn't seem to me that those tweets were from people who were thinking these shirts are targeting women. If you take a look at the hashtag on Twitter[0], many of them have nothing to do with boycotting an item. Is it safe to assume a person would see that hashtag and use it thinking it isn't specific to sexism? I think so. I should also clarify that I am in no way arguing that rape is equally a male and female problem. Women deal with rape culture much more than men. My argument is that I don't believe these twitter users were upset because it was targeting women. I think they were upset because rape is a terrible thing to happen to anyone. [0]: https://twitter.com/search/realtime?q=%23NotBuyingIt https://twitter.com/search/realtime?q=%23NotBuyingIt