30 ms·
> the second model will be a sporty four door family car at roughly half the $89k price point of the Tesla Roadster and the third model will be even more affor
by surrealize 14y ago
> the second model will be a sporty four door family car at roughly half the $89k price point of the Tesla Roadster and the third model will be even more affordable
Tesla cars so far have definitely been luxury cars. If they keep going downmarket into the mainstream, I wonder if they'll want to create a separate brand for their mainstream stuff, a la acura/honda, toyota/lexus, and infiniti/nissan.
If they do, the low-end brand should be "Edison".
- sliverstorm 14y agoNot sure why they would. They don't have a luxury brand identity to protect, like Mercedes or BMW, and they aren't trying to move upmarket, like Toyota or Honda. As best I can tell, the game plan has always been widespread appeal. "Luxury" was just a segment that made sense to pass through, as they tried to work costs down.
- lysol 14y agoI don't see a reason why they should implement the brand dilution that has caused so much pain for the other car manufacturers.
- notdrunkatall 14y agoMusk is an idealist; he sees himself spearheading an EV revolution of sorts, and you can't have a revolution without appealing to the masses.
- philwelch 14y agoAcura, Lexus, and Infiniti were attempts by perceived-downscale brands to brand "up". It doesn't make sense for a brand like Tesla to brand "down".
- ericd 14y agoDon't you think it would help in protecting the perceived exclusivity of the Tesla brand? I don't think it'd be a good move overall, but I could see some justifications based on potential brand dilution.
- deleted 14y ago[deleted]