The key takeaway for me is that when marketing products to non programmers, you can still create a very believable personal touch with emails and all correspond

The key takeaway for me is that when marketing products to non programmers, you can still create a very believable personal touch with emails and all correspondence. Using first names, sending emails at non scheduled times, and even potentially adding "Sent From my iPhone" at the bottom can turn marketing emails into unbelievable personal notes to the eyes of a "typical user".