> these lenders and schools are businesses and should be marketing and selling you their product It seems the problem is that they have been able to market it

> these lenders and schools are businesses and should be marketing and selling you their product It seems the problem is that they have been able to market it too well, making large swaths of the population believe they only way to a good life is through formal post-secondary education. That put pressure on the government to institute easier access to money for education so everyone has the option to choose to have a good life. Now, the economic fundamentals are finally starting to shine through the marketing cloud. Not only through the issues of ballooning loans, but also in the realization that not everyone can live the dream sold. It is economically impossible. It should be self-correcting though. As the costs over returns start to pile up, people will start to shy away from education. The demand will wane, leading to a return of lower, more reasonable, prices for those who are actually interested in academics, not just a job ticket. It is just unfortunate for those who are caught in the current bubble.